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Dealer of the Year

nmiada2019 dealer of the year

The New Mexico Independent Automobile Dealers Association (NMIADA) recently presented Jack Jason of Sweet Motor Sales in Santa Fe with the 2019 NMIADA Dealer of the Year award at the annual NMIADA Convention and Expo at Isleta Resort and Casino.  Over 400 industry professionals were in attendance as Mr. Jason received the coveted award.


Jack Jason has been in the automotive industry for over 30 years and has been the owner/operator of Sweet Motor Sales since 2013.  Mr. Jason’s selection is based on Sweet Motors professionalism, transparency and customer focus exemplifying the highest standards in the automobile industry.  Marc Powell, Executive Director of the NMIADA, said during the presentation, “Jack Jason’s successful dealership demonstrates that being a great automobile dealer doesn’t require large scale.  it requires only the passion and drive of a single person devoted to building great relationships and a great business.”


The NMIADA uses three criteria to assess candidates for the Dealer of the Year:  service to the industry, business operations, and community service.  Mr. Jason’s award means that he will compete for the National Quality Dealer of the Year title for 2020, which will be awarded by the National Independent Automobile Dealers Association (“NIADA”) at their annual Convention and Expo in Las Vegas, Nevada next summer

Criteria to become Dealer of the Year


It is my belief: “Every man owes a portion of his time
and money to that industry or business from which he
derives his livelihood.”
- Theodore Roosevelt

Candidates should meet the following criteria:

  1. Support their respective state association through his/her dedicated service.
  2. Support the NIADA through his/her dedicated service.
  3. Demonstrate a willingness to be helpful in performing Association duties when asked by the various
    state and national association leaders.
  4. Display a willingness to serve the Used Motor Vehicle Industry through helpful service to fellow dealers
    by sharing his/her knowledge, talent and experience.
  5. Willingness to make a commitment to attend their respective annual state and national Conventions.
  6. Have the necessary credentials to compete at the national level, since he/she will be representing their
    state association in a national competition.



Dealer should be committed to offering exceptional services to customers, both during and after a sale. Always maintains the highest standards as they relate to employee and business associate relations. Dealer should be highly respected and enjoy a good personal and business reputation within their local community

Candidates should meet the following criteria:

  1. Have a minimum of five (5) years experience as a successful licensed independent dealer and member of
    their respective state association and NIADA for a period of no less than three (3) years. The candidate
    must be the ‘Dealer Principle’ or listed as the President of the dealership corporation.
  2. Have a sanction free record with the state DMV and/or state licensing agency - have no outstanding or
    unanswered complaints with the Better Business Bureau or Consumer Affairs division of the state
    Attorney General’s office.
  3. Candidate’s dealership operation should reflect pride of ownership and offer an attractive appearance of
    facility, grounds and inventory.
  4. Candidates should have an outstanding reputation of good customer relations and the handling of
    customer complaints in an expedient manner.
  5. Operate his/her business in accordance with the NIADA Code of Ethics.
  6. His/Her dealership operation should be a credit to the independent dealer community of their respective
    state and the Used Motor Vehicle Industry as a whole.
  7. Candidates should furnish several customer and employee testimonial letters, as well as business and
    personal letters of recommendation.
  8. Extra thought should be given to those candidates who are NIADA “Certified Master Dealers”.



Affiliations and involvement in community affairs.

  1. Candidates should be involved in the affairs of his/her local community

Note: It is beneficial to all concerned for successful business owners to give something back to the
community in which they develop their businesses and earn a living.

Additionally, experience has shown there is a great deal of satisfaction and personal reward in the giving
of time, talent and money to worthwhile causes within our communities.


If a dealer/dealership has previously been awarded NIADA Quality Dealer of the Year, that
dealer/dealership shall be ineligible to receive the award a second time.

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